EyeFly Digital — Month-over-Month Business Metrics

Jan 2025 – May 2026 ✓ All metrics from Daily Summary sheet (canonical) ⚠ Nov–Dec 2025: $0 spend, no calls — confirmed gap ✓ Closed = Booked Appointments "Live Call – Closed" (booking date month)
Overview
Full Pivot
Trend Charts
Clients
Sources
Best CPLC
$286
Jan 25 · 12 live calls
Worst CPLC
$1,441
Apr 26 · 5 live calls · $7,207 spend
SUR: 2025 vs 2026
84% → 37%
−47 pp avg drop year-over-year
Own Acq. Spend (Lifetime)
$98,523
Jan 2025 → May 2026

⭐ Live Calls Qualified + Cost Per Live Call (CPLC) — Primary Metric

Qualified Booked Calls + SUR % — Funnel Top

Own Acquisition Ad Spend

Clients Closed / Month

Source: Daily Summary sheet (canonical) — spend is EyeFly's own acquisition only, not client portfolio · Nov–Dec 2025: EyeFly paused own-acquisition campaigns — $0 spend, 0 calls booked · Apr/May 2026 partial data — pending calls still open
Month Spendown acq.MoM Δ ImpressionsMoM Δ ClicksMoM Δ QBCqual. bookedMoM Δ QLCqual. liveMoM Δ SURlive/bookedMoM Δ CPLCspend/QLCMoM Δ Closednew clientsMoM Δ CRclosed/QLCMoM Δ ActiveclientsMoM Δ Onboardednew clientsMoM Δ ChurnedMoM Δ Neton − chMoM Δ
Closed = Booked Appointments "Live Call – Closed", attributed to booking month. Daily Summary "# New Clients" col excluded — formula double-counted "No Show – Closed Loop" as closes. † Apr/May 2026 partial — pending calls still open — Nov–Dec 2025: $0 own-acq spend, 0 calls booked (EyeFly paused acquisition; client pages remained active)

Live Calls Qualified + CPLC — Full History

QBC vs QLC

Show-Up Rate (SUR) %

Own Acquisition Ad Spend

Clients Closed + Close Rate %

Link Clicks

2025 Peak Active
25
Apr 2025 · est. MRR $37.5K
Worst Churn Month
10
Jun 2025 · net −8 that month
2026 Peak Active
31
Apr 2026 · est. MRR $52.7K
MRR Recovery (2026)
+40%
Jan 26 $17K → Apr 26 $52.7K

⭐ Monthly Client Flows — Onboarded vs Churned vs Net

Total Active Clients — Full History

Estimated MRR — $1,500/client (2025) · $1,700/client (2026)

2025: per-client daily media spend CSV. 2026: ad_metrics unique clients with spend>$0. MRR = active × rate.

Canonical Sources — as of this build

Metric
Source
Status
All metrics (spend, QBC, QLC, SUR, CR, closed, impressions, clicks)
[EyeFly] Sales_Marketing Data — 2. Daily Summary. Jan 2025→May 2026. Re-synced May 8 2026.
✓ Canonical
Closed deals
public.sales_appointments — outcome='Live Call – Closed'. 59 Closed Loop false positives removed May 8 2026. Exactly 37 closed rows.
✓ Fixed May 8
Active clients (2026)
public.ad_metrics — unique clients spend>$0/month. Jan=10, Feb=16, Mar=21, Apr=31, May=24 (partial).
✓ Canonical (2026)
Active clients (2025)
public.client_active_monthly — derived from per-client spend CSV. First/last appearance = on/ch. Synced May 8 2026.
✓ Synced May 8
Week-boundary variance
sales_metrics weekly grain — monthly sums differ from calendar-month CSV by ±$200–1400 spend, ±1–5 QBC for cross-month weeks. Expected, documented.
Expected variance

Known Gaps & Artifacts

Nov–Dec 2025
Confirmed $0 spend and 0 call activity. EyeFly had no active acquisition campaigns; client pages were still running.
Confirmed gap
CR >100% (some months)
Month-level close count exceeds QLC. Timing artifact — deals closed in a different month than the call. Masked in charts.
Timing artifact
Apr/May 2026 partial
Apr 2026: pending calls + no-shows, 0 closed. May 2026: week of May 5–8 not fully captured.
Partial month
Last updated: 2026-05-08 10:08 UTC